Methods of hair treatment have changed considerably with a lot more emphasis made on safe products that don’t aggravate hair problems. The customer today is less inclined to give a product the chance to mess with her hair the same way hair care products did in the past. It’s a far more knowledgeable market than what used to be the case before the internet arrived. Back in those days the only source of information for a customer about a product was the marketing communication by the brands that owned the products. It is well-known what such communication used to convey – usually it was a lot of hyped up benefits and promises that hardly ever materialized.
Customers drive brand perception in the digital economy
Hair care products today are operating in a digital economy where the customer is playing an increasingly vital role in shaping the future of brands. It’s no longer a one-way marketing communication; online product reviews are steadily taking over the role of opinion leader and are literally deciding the future of many brands. Women’s hair problems have increased of late due to numerous reasons but primarily because of the free radicals in the urban air which is heavily polluted. Most women have to step outdoors to go to their places of work as well as run different errands.
To take good care of hair your scalp should be clean
As a result of the free radicals in the air, both the scalp and hair get affected by the particulate trash that settles down in the hair strands and the scalp. Any hair treatment will require the scalp to be clean of residue buildup, dandruff and flaking so that the follicles get adequately nourished. It is very important for the follicles to receive the right quantity of oxygen, blood and nutrients to regenerate new cells that would eventually regrow hair.